Our Work

Our Work


2020: Addressing Stubble Burning in Punjab

We are engaged with the Government of Punjab to help address stubble burning. Our emphasis in 2020 is on in-situ adoption of alternative technologies by farmers. To address identified barriers to the adoption of machines, we developed a communication campaign targeting farmers. The multi-media campaign across TV, radio, print and outdoor was supported in media by the Government of Punjab.

In addition to barriers to the adoption of machines, data shows that farmers have doubts about their usage, which leads to poor utilization. We created a bank of FAQ videos on the Happy Seeder and Super Seeder featuring experts from the Punjab Agriculture University (PAU), Ludhiana. We launched two mobile-based solutions to disseminate these videos among farmers and provided them with the opportunity to answer their doubts directly with PAU experts on a call.

To supplement our efforts, we placed Project Management Units (PMUs) to directly support district administrations in Chandigarh and three high burn districts (Barnala, Bathinda & Sangrur). The PMU is supporting district officials to directly engage with farmers through farmer events and increase machine utilization.

The program is planned as a multi-year intervention. The learnings from 2020 will help inform our strategy for next year.


#Pollutionkakyaplanhai during Lok Sabha elections 2019

We decided to use the Lok Sabha elections to make air pollution an issue voters think about before they choose a candidate.We ran a social media campaign using a series of videos highlighting the perils of air pollution. The videos asked people to call a number to register their desire to have politicians take this issue seriously.The videos garnered close to 6 million views. Close to 29,000 people called the number. Our intention is to now use this approach during state elections.


Crop Burning in North India

Happy Seeder is a machine (subsidized by the Government) which offers farmers an alternative to burning the crop residue. Data from our partner NGO (Indian Parivarak Sangh) showed that farmers have doubts about the usage of this machine, which leads to poor utilization. We created a bank of FAQ videos featuring experts from Punjab Agriculture University. We also shot success story videos featuring farmers narrating their personal experience with the machine. So far the videos have generated more than 16000 views.

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Hotspots support in Delhi

The Central Pollution Control Board (CPCB) has identified 13 areas within Delhi which are considered pollution hotspots. Led by the Deputy Commissioner, each zone is expected to execute an action plan in their hotspot to combat air pollution. We have established a Project Management Unit (PMU) to help with implementation planning & support. The PMU is working with Delhi Pollution Control Committee and the local authorities in each hotspot to create and execute more effective action plans.