Happy Seeder is a machine (subsidized by the Government) which offers farmers an alternative to burning the crop residue. Data from our partner NGO (Indian Parivarak Sangh) showed that farmers have doubts about the usage of this machine, which leads to poor utilization. We created a bank of FAQ videos featuring experts from Punjab Agriculture University. We also shot success story videos featuring farmers narrating their personal experience with the machine. So far the videos have generated more than 16000 views.