We decided to use the Lok Sabha elections to make air pollution an issue voters think about before they choose a candidate.We ran a social media campaign using a series of videos highlighting the perils of air pollution. The videos asked people to call a number to register their desire to have politicians take this issue seriously.The videos garnered close to 6 million views. Close to 29,000 people called the number. Our intention is to now use this approach during state elections.
Happy Seeder is a machine (subsidized by the Government) which offers farmers an alternative to burning the crop residue. Data from our partner NGO (Indian Parivarak Sangh) showed that farmers have doubts about the usage of this machine, which leads to poor utilization. We created a bank of FAQ videos featuring experts from Punjab Agriculture University. We also shot success story videos featuring farmers narrating their personal experience with the machine. So far the videos have generated more than 16000 views.
The Central Pollution Control Board (CPCB) has identified 13 areas within Delhi which are considered pollution hotspots. Led by the Deputy Commissioner, each zone is expected to execute an action plan in their hotspot to combat air pollution. We have established a Project Management Unit (PMU) to help with implementation planning & support. The PMU is working with Delhi Pollution Control Committee and the local authorities in each hotspot to create and execute more effective action plans.